How To Go About Structuring Your Company’s Character Animation Explainer Video

Have a great business idea, yet cannot communicate it effectively to the right people? My suggestion: get yourself a character animation video that explains what you intend to say to your audience! Potential customers and investors are hard people to convince, therefore you need concrete proof, capable of overriding their skepticism regarding your credibility.

What exactly is an explainer video?

An explainer video is a short video that introduces your business, explaining what it does. It’s a quick-fire, memorable way to make an impact on your target audience, providing them with information that stirs their decision making process.

Why do you need explainer videos?

Quick and effective communication is the order of the day! People have no time to browse through stacks of textual data, trying to figure out what your company does. Companies these days rely on visual-centric pages that usually have an explainer video to convey vital information to the visitors.

How to structure your very own explainer video?

Now that you know what explainer videos offer, let’s delve deeper into understanding how one is structured.

(A word of advice would be to reach out to a professional animated video company for the whole process, unless you have an internal team to back that up for you!)

The structure:

• 1. Tell a story- introduce yourself as the solution

Empathy is the secret! Get your audience to relate to the issue. A common tactic is to form a storyline where you introduce a character, addressing a similar problem faced by him/her. As the story progresses, introduce your company as the permanent fix to the problem!

• 2. Speak broadly about yourself

Now that you have had your audience’s attention, start by explaining to them what exactly your company does. Talk in detail about your product/service lines. Then finally, “cut to the chase”- explain the core benefits that you offer, that sets you apart from your competitors!

• 3. End with a call-to-action

All your efforts go awry without a proper call to action! Towards the closure of the video, tell your audience how you can solve their problem! “Contact us now” or “check our website” seem like fine phrases to end with, allowing viewers to get in touch with you and learn more about your business.

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